Live streaming is an exciting way to promote your event, but it’s also a lot of work. If you want your live stream to be successful, you need to put in the time and effort beforehand. Here are the steps I follow when planning a live stream:
You already have a good reason to live stream your event
Live streaming is a powerful tool that can be used to reach your audience, promote your event and build brand awareness. It also offers many other benefits:
- It’s a great way to get feedback from your audience. You’ll be able to ask them questions and hear their comments while they’re watching the stream.
- It’s an excellent way to save money on production costs because you won’t need to rent a venue or hire production staff.
Start with the goal of your live stream in mind
The first step to live streaming an event is to set goals. You need to be clear about what you want your viewers to accomplish and how you want them to feel during the live stream. If it’s a product announcement, for example, your goal might be for viewers who see the announcement on Facebook Live or Periscope immediately feel like they need this product in their lives. It could also be something as simple as giving people an inside look at what goes into making something they enjoy such as food or entertainment (as opposed to simply posting photos of it).
The second part of setting goals is understanding who will be watching the stream and what they’re hoping to get out of it as a result of watching it. This can help inform decisions about which platforms are best suited for hosting your live streams (for example, if most of your followers are on Facebook then posting links there may work better than sending emails).
Decide on the type of internet connection you will use (landline or mobile)
Whether or not you use a landline or mobile connection, you’ll need to know the quality of your internet connection.
While most people are familiar with phone lines (landlines), they may not be as familiar with mobile internet connections. The difference between the two is that a landline requires an active physical telephone line installed in your home or office, while a mobile WiFi hotspot can be accessed anywhere there’s cell reception available .
The same applies for each type of connection when using it for streaming live video: if you have access to WiFi, your device will connect directly to it; if you’re using a landline phone line then all calls go through this channel (including any video streaming).
Choose your equipment, including a camera, microphone, and streaming device
Live streaming is a great way to share your message with a large audience. Whether you’re running a business live stream conferences, or just want to share your daily life with friends and family, live streaming can help you get the word out.
The first thing you need to do is decide what kind of equipment you want to use for your live stream. To start, you will need a camera and microphone.
Along with these two pieces of equipment, it’s also important that you get a streaming device such as OBS Studio or XSplit Broadcaster. You can get these at the same time as your camera and microphone if they’re available at the store where you purchase them from.
Choose your streaming software
When you’re choosing a streaming software, make sure the software is easy to use and compatible with your equipment. If you can’t figure out how to use it, your audience won’t either.
Make sure your streaming software has a mobile app that works on both iOS and Android devices. The more compatibility you have, the more people will be able to view your live stream!
Also make sure that whatever streaming software you choose has a free trial version or even just a free version so that no one has to spend money in order to live stream an event!
Finally, make sure the company behind the product offers good customer service because if something goes wrong with their product or service during an important event like this one where everyone is watching (and waiting) we want someone who actually cares about what happens when everything doesn’t go according.
Set up the rest of your event streaming resources
You can’t stream an event online unless you have the right equipment. While it might seem like this is a “set it and forget it” process, there are several things you need to do to ensure your audience gets the best experience possible.
The first thing to consider is internet speed. Your internet service provider (ISP) will recommend a certain amount of bandwidth based on your location, but if you’re streaming in HD quality, you’ll need more than that. If possible, test out your connection before using it by watching a video or two online. This will give you an idea of how fast your connection really is and whether or not it’s up to snuff for streaming events in high definition.
Next up: microphones! Whether they’re built-in or external connections such as USB headsets or XLR cords attached directly into the computer through audio inputs on their own ports (such as those found on audio interfaces), good quality mics are essential for clear communication between hosts/teachers/presenters during sessions where discussions about technical issues arise during live streams; otherwise viewers would hear unintelligible mutterings instead! Lastly comes cameras—this doesn’t mean only one but rather multiple angles from which people watching can see what’s happening behind stage while keeping focus squarely centered on presenters themselves who provide commentary throughout entire presentation series taking place over several days worth weeks even months depending upon how long we plan ahead when planning something so important.
There is a lot of prep work that goes into an effective live stream
You need to plan ahead and prepare, know what you want to achieve, choose the right equipment for the job, set up your equipment and then be ready for anything!
We hope this guide has been helpful to you, and we wish you the best of luck with your live streaming.
