Did you know that nearly 90% of online shoppers say that one bad user experience can turn them off from a website forever?
On top of that, people form three-quarters of their judgment on the credibility of the website purely based on its aesthetics.
What this means is that user experience is absolutely essential in order to reach the users that you want to.
Are you wondering how to develop the best user experience for your website? Let’s take a look at everything you need to know.
Use White Space
If you run a business, it’s understandable that you might think that a webpage should hold as much information as possible. After all, it’s valuable real estate. So why wouldn’t you use that space to advertise some of your products and services?
In reality, though, weight space is absolutely essential to having a good business website design. This is because white space helps the user see your content is more legible.
Whitespace can help to increase your user attention by 20%. It can also help to make your site deal modern, open, and fresh. If those names are consistent with your branding, then this can help to communicate your brand personality to your audience.
Of course, no business wants to have an entirely empty website. What is important is finding the balance between leaving some space around text and images to highlight them while still including the necessary information.
One of the most popular tools used to analyze user experience on your site are heat maps. Take a look at this infographic about what you need to know before using heat maps from decibel.com.
Use Attractive Calls to Action
By now, people who use the Internet are used to calls to action. It is up to the user to determine whether or not they wish to take the action that you’re suggesting.
One of the things that can help you to create attractive calls to action is by considering the psychology of color. People unconsciously respond to different colors differently. This means that you should consider the message in the ceiling that you want to evoke in your audience before choosing a color for your call to action button.
You also want to think about what specific words you use for your call to action button. You want there to be an action word or verb that encourages them to make a move. If you fail to make an emotional connection with the user then they will likely take no action.
Make Sure Your Page Speed Is Optimized
We’ve all had experiences with business websites that simply do not want to load. There are a few things more frustrating that you can encounter when spending time online.
People expect faster results when they go to a website. If the website doesn’t load quickly and more often than not people will bounce off it. Most people don’t have time to waste in the Internet is full of other websites that load swiftly.
Luckily, there is a free service offered by Google to help you learn about your page Speed. There are a number of things you can do to improve your page Speed, including compressing the images on your site before you upload them.
Segment Key Information
Another way to improve your user interface is to use bullet points analysts to segment key information.
The average user will not have a terribly long attention span. They are there for the information that they’re looking for and they won’t stay long if they have to dig for it. This means that you want to include bullet points with the most vital information for people can easily find the information they’re looking for.
There are a lot of creative icons you can use instead of the traditional circle bullet point. This can be another design consideration that adds personality and character to your site.
Include Well-Written Headings
When you are trying to create a good user experience, your headings should be both well-written and well-designed. You want to make sure that you include keywords in your title so that you attract the right audience and you target your message.
Headings are what help the user navigate your site. This is what makes it either easy or difficult for them to find what they’re looking for.
Use Images Wisely
Humans are fundamentally visual creatures. For this reason, you’ll want to find photos that will appeal to your target demographic.
People are very sensitive to photos that are obviously just generic stock photos. You’ll instead want to find photos that look more authentic and personal to help increase the level of trust users have in your brand.
Visual content can help to create a connection between the brand and the user. This means that using images is very important, but you don’t just want to use any old image. You want to consider which images you use carefully and how they fit in with your overall brand personality.
Be Mobile-Friendly and Responsive
More and more people are accessing the Internet and mobile devices. This means that if your website isn’t optimized for mobile then you are missing out.
In order to create good UX, you want to have a responsive website that also works on mobile.
Don’t Let 404s Slip By
Having 404 errors won’t likely cause you to fall in search rankings. However, users will notice and it will impact their view of your company. They find it annoying and makes your brand less legitimate and authoritative.
A Good User Experience Makes For a Happy Audience
Did you find this article on user experience interesting? If so, be sure to check out the rest of our blog for more fascinating and informative content!