Nothing can hurt a small business quite like bad online reviews. If you are building a company from the ground up, it is essential that your customers leave your store satisfied. Happy clients will come again and even recommend your products or services to others. By taking a few simple steps, you can ensure that your customer experience is top notch.
1. Provide a Warm Welcome
When meeting a new person for the first time, first impressions are everything. Why should this be any different when your customer initially interacts with your shop? A good way to help your clients feel comfortable as soon as they arrive is to create a welcoming storefront. This may include inviting displays, clear signage and well-organized merchandise. Be sure to also keep your entrance clean, as a dirty door handle or littered floor could steer people away.
A warm welcome also frequently includes a greeting from an employee and an offer of assistance. You could consider installing a bell on your main entryway to ensure no shopper is ignored upon his or her arrival.
2. Prevent Headaches
Another key component of providing a great customer experience is preventing any frustrating problems. Such issues may include damaged merchandise, payment difficulties or unanswered phone calls. For instance, it is prudent to prevent chargebacks both for your sake and for your patrons’. These occur when clients for one reason or another call their credit card company to cancel a charge made by your business. Because this process can be frustrating for clients and costly for you, chargeback prevention is a must.
3. Promotions and Sales
Everyone likes to save money. For this reason, consider holding monthly or quarterly sales at your small business. You could even create a point system that rewards repeat clients for their loyalty by offering them a discount. Far from costing you money, these promotions will encourage patrons to return again and again. Be sure to post information about upcoming sales outside your shop to encourage potential shoppers to explore your stock.
4. Premium Products
Even if you apply each of the tips mentioned above, your customers will still be unsatisfied if the product or service you provide is not of good quality. Be sure to take the time to inspect your merchandise for damages and even to collect consumer reviews to ascertain that there are not any outstanding problems.
Starting a small business is never a one-person job; you rely on your customers to keep your doors open. Make sure that their experience with your company is a good one and the demands for your product or service will continue to grow.