In the online world, reviews are usually the differentiators between choosing between two highly competitive brands. With the user’s perspective, buying a product or service after reading the reviews of another user makes more sense than reading the self-praising marketing content offered by most businesses. Having said that, in today’s times, merely offering excellent service is not enough. You also have to convince your clients to leave positive reviews online. Today, we are going to talk about the cPanel Reseller Hosting business and how you can generate five-star reviews for it.
Importance of Reviews
While reviews are important for all businesses, they are particularly essential for Reseller Hosting since there is no brick and mortar establishment where prospective clients can visit and talk to someone. Hence, the only way they can assess your services is via your website and online reviews. According to a consumer review conducted in 2019, more than 90 per cent of online consumers always read reviews before buying. Of these, nearly 90 per cent are more likely to buy a product/service if the reviews are positive. Hence, as a Hosting Reseller, it is important to reach out to your clients and ask them to leave reviews.
Steps to Generate 5-Star Reviews
Simply including a note on your website requesting your clients to leave a review is usually not enough. Writing a review takes time and unless a consumer doesn’t have anything strongly negative or positive to say, writing a review is not a priority. Also, just having reviews on your website can be misconstrued as biased by most consumers. Hence, you need reviews on third-party websites too. Here are three easy steps to generate five-star reviews for your business:
- Take the ‘Funnel’ approach
A funnel is a methodical approach to taking online users through certain steps to ensure that they perform a certain action. Most organizations use sales and marketing funnels to generate leads. A typical funnel has the following steps:
- You sign up a new client
- Wait for him to use your services for some time
- Ask him to leave a review and direct them to the respective platform
While you can direct the client to a platform, you can use other tools and plugins to ensure that he writes a review after reaching there.
- Ask the right questions for honest reviews
Typically, businesses ask users to rate their services on a scale of 1-5, with 5 being the best. While this is a good way to get a quick review, people looking to buy web hosting services look for a more detailed response from users. Hence, ask specific questions about their experience with speed, customer support, etc. to ensure that users have a clear picture of your services before approaching you. This honest approach will also help build trust with prospective clients.
- Don’t hide negative reviews
Many businesses create a funnel where positive reviews are published online while negative reviews are received privately where the organization gets in touch with the client to help solve the problems. While this is a good way to ensure that your clients are satisfied, having only positive reviews online can be counterproductive since most people know that there will always be unhappy clients with any business. Hence, highlight some negative reviews too that do not hurt your brand image.
The web hosting industry is highly competitive, and establishing yourself as a profitable Hosting Reseller can be challenging. While there is no substitute for providing exceptional services, you also need to ensure that people are aware of the benefits you can offer. Promoting and marketing your Reseller business is essential, and so are client reviews. Leverage this opportunity to allow your services to speak for themselves and attract prospective clients. Good Luck!