The Layman’s Guide to E-Commerce Payment Gates : Choosing Moona

 The Layman’s Guide to E-Commerce Payment Gates : Choosing Moona

E-commerce merchants need an online payment gateway that offers solutions for their customer base. When choosing an e-commerce payment gateway, merchants often wade through a plethora of options readily available to them on the Internet. Unfortunately, many of these online payment gateways fail to address the underlying needs of an e-commerce business. Merchants who consider their patient’s preferred form of payment often benefit from higher a conversion rate, further gliding them along the customer journey. A variety of online point-of-sale (POS) systems serve to provide reports comparing e-commerce sales to transactions at standalone stores. With these reports in hand, merchants can determine the preferred method of payment from their customers, whether it be cash, credit, digital wallet, cryptocurrency, personal check, or money order.

E Commerce, Panier D'Achat, Shopping, AffairesWhy Choose a Payment Gate as an E-Commerce Merchant ?

In an infographic indicating the leading payments used in 2018, Sarah Feldman of Statista reported that roughly 62 percent of consumers used credit cards as their primary choice of payment for online transactions. PayPal ranked second at 22 percent, while 9 percent of consumers preferred digital wallet options, such as ApplePay and GooglePay (Statista, 2018)

By far and wide, e-commerce platforms incorporate payment gateways, such as Braintree, PayPal, and for merchants in the United Kingdom. According to the Federal Reserve Bank of Atlanta, 83 percent of consumers primarily used their debit card for both e-commerce and brick-and-mortar purchases in 2018 (Federal Reserve Bank of America, 2018). The four major credit card companies widely accepted among e-commerce merchants include: Visa, Mastercard, American Express, and Discover. Merchants need to consider the consumer’s demographics and needs by making a wide array of payment solutions accessible on their platform.

Based in the U.K.? Here’s Why You Should Choose Moona

Moona operates as the primary source for e-commerce merchants in the United Kingdom for many reasons. As a reputable e-commerce payment solution, Moona offers customizable and scalable solutions at competitive rates. It also boasts a robust technical support and customer service team standing by ready to answer your questions.

Moona earned its reputation by gaining experience and notoriety in both domestic and international markets. Hailing as innovative platform, Moona bridges new technology and elements to ensure merchants greater flexibility, while keeping pace with the ever-changing consumer market across the globe. In fact, Moona integrates an artificial intelligence interface to help merchants launch their independent digital marketing campaigns. This has led to reports of exponential profits and sales for merchants from all over the world.

Moona also incorporates shopping features for online shoppers to enhance their experience by offering incentives in exchange for their loyalty, such as the £5 discounts applied to each transaction at no additional cost to the merchant. In addition, online shoppers can enjoy bigger shopping carts for bigger savings. Since most Moona’s income comes from paid annual memberships from its shoppers, merchants can use the solution absolutely free of charge! In addition, paid subscriptions to Moona by shoppers translates to effortless sales for the merchant. By forming a relationship with the customer and merchant, Moona provides a win-win for both parties involved. Plus, your customers can rest easy knowing utilizes Stripe to encrypt transactions through a secure network, essentially protecting sensitive information from prying eyes. Using this technology, the solution provides an added layer of protection against fraudulent transactions.

Clare Louise