Businesses nowadays are trying to find out ways on how they can increase their profits better. One way they can manage to generate and increase sales is to utilize a PPC ad campaign. Usually, not too many businesses have PPC experts within their business, so they try to outsource for a PPC company instead. It is a faster method than training one of their employees because learning PPC takes months or even years of quality training and dedication.
You can find that most businesses succeed because of PPC services, so make sure you do not fall behind on the latest trends of online business marketing. However, even if there are benefits when you incorporate PPC into your business, others will still doubt its effectiveness due to the several misconceptions that they believe are true. You need to know about the misconceptions of PPC, especially if you are still new to it.
PPC Misconception #1: PPC can produce significant results instantly
One misconception people believe about PPC campaigns is that it exponentially increases a business’ sales within a few hours. While effective keyword research and bidding can effectively be profitable instantly by reaching the higher ranks and earning several organic sales, the efforts may be pointless for others.
You should know that a successful business with high-class products and exceptional networking would sometimes have difficulty garnering the benefits of PPC. If that is the case, there is a high chance that there will only be a few users searching for the business’ product or service, which will drive sales down.
There will always be a few ups and downs when it comes to a PPC ad campaign. The only way your business can achieve success is if your PPC company sticks with it and tries its best to research and bid on the right keywords. Once you dedicate your time and effort to it, you will start to notice an increase in traffic and even sales after a while.
PPC Misconception #2: You can only make PPC campaign profits on Google
Google is the most famous search engine worldwide. It even gets at least 5.6 billion searches each day, or 3.6 million searches each minute. It is also the most used search engine that 65% of the world population utilizes Google. Within the millions of searches are users looking for your business and the products you are trying to sell.
That also means that you have other millions of businesses trying to get the top search engine rankings, which will be tough competition. If you do not want to spend most of your budget and want to play it safe, the best route to take is to take your business in other search engines aside from Google, such as Bing, Yahoo, Baidu, and Index, to name a few.
You should take advantage of the other search engines because it can potentially increase ROI, most especially if you only have a few competitors using that search engine. Never take for granted the other search engines because there is a reason that it still exists alongside Google. There are several benefits when you use other search engines, like avoiding the strict rules that Google has.
PPC Misconception #3: Bidding on many keywords will generate more profits
Any business can bid on several keywords at the same time if they want to maximize coverage on all kinds of searches from users. However, there is a downside to bidding on multiple keywords, in which it is a costly method that can generate zero returns. No business would want that to happen to them, so you should avoid that and go for at least a single keyword.
As mentioned, a PPC ad campaign will not generate profits overnight, so you need to have patience until your keyword slowly gets traction. When you start seeing an overall increase and steadiness in keyword performance, that would be the right time to use your budget and bid on other keywords. Having one keyword to drive sales is better than wasting it all on multiple keywords that will not even give you a dollar back.
PPC will only become useless if a business does not know how to handle it correctly. That is why you have third-party PPC agencies that aim to assist any business in managing their PPC ad campaigns. As long as you have the right PPC agency alongside your business, you should have no issues keeping your business at the high ranks of search engine results.