How to Select an SEO Partner

Having a great website is the beginning of the journey to increased leads and sales via the internet.  Some think the website is the goal, but it is not.  The goal is increased sales. Increased sales by way of a website are realized by being found in search engine result pages. Being found in Google is the best way to get new potential customers to the website. And when they get to the great website, then the website can do its magic and compel them to call or click or email.

So, what is needed is Search Engine Optimization (SEO).  The technical aspects of SEO are complicated and labor intensive. It is not realistic for a company to do their own SEO because it would distract from their business functions. It makes the most sense to have someone who does SEO all day, every day to manage the SEO for a small business website.

There are many companies offering SEO services. Small to medium-sized businesses in New Jersey have a plethora of options when it comes to SEO consulting companies.  How to select the right NJ SEO company?

A good SEO partner will start with an analysis of the site and company objectives. If the analysis reveals bad links or Google penalties, they will make a plan to “detox” the links. A keyword analysis will guide the selection of search terms based on competition and monthly searches. They will handcraft links from strategically chosen websites back to the company website. Automated links no longer boost a site’s search rank; better a smaller number of quality, handmade links than one thousand automated links.

The SEO firm should be staffed with excellent writers who can create content such as articles and blog posts related to the company’s mission.

The SEO partner should keep the customer well-informed of how the SEO campaign is going and make adjustments as needed.

Read this infographic from Landau Consulting to learn more about selecting your SEO partner.

Paul diverson