Search Engine Optimization is the way to go if you want to have your webpage appear on the first page of every search engine’s search results. When a person types something in Google, you want to be at the first three results as they tend to get more clicks and traffic compared to those who rank lower. Keywords, backlinks, and a good reputation get more clicks.
There are three types of SEO that you can practice for your pages. The first type of SEO is on-page SEO. On-page SEO relates to the content on your website, which includes strategies to optimize an individual page on a website. This type of SEO includes keyword research, content creation, and keyword optimization.
For keyword optimization, you can go to sites where they check the keywords and the traffic they get from Google. Another type of SEO that you can engage in is technical SEO, which includes strategies for the back-end structure and foundation to improve a site. Technical SEO’s goal is to develop a site’s readability.
Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience towards customers. Technical SEO includes site speed, mobile-friendliness, indexing, crawlability, site architecture, structured data, and security to improve your website.
On the other hand, off-site SEO helps strengthen the influence and relationship your website has with other sites. If you are looking for SEO services, then there is nowhere better than hiring services from digital marketing Asia Philippines. A Philippine digital marketing agency can offer the best SEO solutions for your company.
Another option that you can do is to have an SEO department in your company. You may find this task a challenge, and if you do, you can read this TopSEOs infographic to have a better understanding of how to build a competent SEO team.