Patient Activation Strategies and Why Patient Engagement is Not Enough

 Patient Activation Strategies and Why Patient Engagement is Not Enough

With advances in healthcare, there has been a shift towards a more patient-centric approach. This means involving patients in their own care and treatment decisions rather than just being passive recipients of medical advice. Patient engagement is an important aspect of this approach, but it is not enough on its own. Hence, patient activation solution strategies have become increasingly important in healthcare. Let’s explore what patient activation is and why it’s crucial for effective patient engagement.

What is Patient Activation?

Patient activation refers to a person’s knowledge, skills, confidence, and motivation in managing their own health and healthcare. It involves understanding one’s role in the healthcare system, being able to navigate through it effectively, and having the confidence to communicate with healthcare providers.

Essentially, it is the process by which individuals take an active role in managing their own health and well-being. This can include actions such as following treatment plans, making healthy lifestyle choices, and having open communication with healthcare providers.

The Importance of Patient Activation

Patient activation has been linked to several positive outcomes in healthcare. Research has shown that activated patients tend to have better health outcomes, lower healthcare costs, and higher satisfaction with their care. This is because when patients are actively involved in their own care, they are more likely to adhere to treatment plans and make informed decisions about their health.

Additionally, activated patients have been found to have improved communication with their healthcare providers, leading to a better understanding of medical information and increased collaboration in decision-making. As a result, practicing patient engagement strategies for improving patient activation can lead to better overall patient satisfaction and quality of care. One just has to know where to start and what to look for in a patient activation solution.

Other Factors to Improve Patient Activation

Aside from patient engagement strategies, there are other factors that can contribute to improved patient activation. These include health literacy, empowerment, and trust in the healthcare system.

Health literacy refers to a person’s ability to understand and use information related to their health. Patients with higher levels of health literacy are more likely to be activated in managing their own care.

Empowerment is another key factor, as individuals who feel in control of their health and healthcare are more likely to take an active role. This can be achieved through education and providing patients with the necessary tools and resources to manage their own care.

Trust in the healthcare system is also important as it creates a positive patient-provider relationship. When patients trust their providers, they are more likely to engage in their care and feel confident in making decisions about their health.


Patient activation is a crucial aspect of patient-centric healthcare. While patient engagement is important, it is not enough on its own. By understanding the relationship between patient activation and patient engagement, healthcare providers can design effective strategies and utilize patient activation solutions to improve overall patient outcomes and satisfaction. So, let’s continue to promote patient activation and empower patients to take an active role in their own health and well-being.

Roxanne Reyes