A brand ambassador will be the company’s ticket to direct line with their customers. Bringing in a brand ambassador opens up a wealth of marketing opportunity both online and offline. The ambassador will essentially be the face of the company, the representation that will resonate with existing customers and reach new customers.
If your company is looking into finding a brand ambassador, you may be wondering where to start. Finding the right person with an authentic connection to the brand, aligned philosophies and ultimately be the representation can be difficult. That’s why we’ve put this guide together – to help you find your ideal brand ambassador today.
Let’s start with the basics.
What Is a Brand Ambassador?
A brand ambassador is someone that provides a face to the business. They represent the values of the brand to potential customers and spread awareness of the business’s products and services. They are essentially recommending and promoting the brand within a social media community.
The PP brand ambassador program is designed to match brands with individuals who have a genuine connection with the brand. Often, they are an authoritative figure within a niche, an influencer, a minor celebrity, or just a passionate existing customer or employee.
What Can A Brand Ambassador Do for A Business?
Putting a brand ambassador on your team will make your business identifiable. By putting a face to the brand, customers and consumers will identify with the products and services much easier. Adding a human element to the company advertisements also makes the brand seem more trusting and respected. Consumers are much more likely to trust a person’s recommendation than a well-produced advertisement.
It’s true what they say – word of mouth really is the best form of advertisement. And that’s exactly what a brand ambassador does. By recommending and promoting the brand’s products and services, they are spreading awareness of the brand within their circles. This provides a reach to a target audience the business previously didn’t already have access to.
The quality of leads is much higher when they come from brand ambassadors. People like to connect a face to a brand that they are consuming from, and they love to engage with real, honest, trusted reviews. Your brand ambassador is providing a constant stream of positive reviews, and the potential customers are much more likely to convert with proven results.
Lastly, the brand ambassador will provide a direct line of contact to customers. They are able to reply to comments, answer questions, and pass on feedback. Success will come when customers are getting what they want. How can you give them that? Get valuable feedback and implement necessary changes. The brand ambassador gives you the chance to collect information about your customers and target audience.
How Can I Find the Right Ambassador?
The ideal candidate for this job is someone that has a social media platform, engages with your target audience, and is already a genuine believer of the brand. This last part is the key here. You really don’t want to have someone who doesn’t actually consume the product or has no interest in it. The first step is to identify what kind of ambassador you want.
We recommend taking a look at your existing customers and keep an eye out for any that are particularly passionate and enthusiastic about your products. Often, these customers make for the best ambassadors as they are already organically advocating for the business with no prompting.
If you want to extend your search, take a look at some authoritative figures within your niche on social media. While it’s important to select someone who is somewhat relevant, credible, and popular, it’s also crucial to have an ambassador whose values align with those of the company.
Choose someone that you can communicate well with. Whether or not your company decides to run a brand ambassadors’ program or not, communication between the ambassador and the company is vital for a good relationship. The ambassador should be able to work under marketing instruction; however, it is important to have a voice with and organically get to know the ins and outs of the company.
Ultimately the ambassador will not just become a part of the brand, but they will become the face of the brand. People will make the connection between the ambassador and the brand and will use that resource to base their transactions with the company. Having an ambassador for your brand can ultimately manage the overhaul your online presence, and create a trustworthy, respect community for your customers.