Though Veritas Global Protection is now on the cutting edge of the automotive insurance and financing industry, this wasn’t always the case. This industry-defining giant started its meteoric rise from nothing, owing to its success to Elijah Norton, Veritas Global Protection CEO.

In his recent interview with the DotCom Magazine, Norton was kind enough to share a wealth of advice for the up-and-coming entrepreneurs, some of which is bound to be useful to those who need to hear it.

Veritas Global Protection is an industry-leading insurance company specializing in automotive financing, but they also offer a variety of vehicle protection products, GAP protection, and a number of top solutions for both private users and businesses alike.

Innovation is King

One of the things Norton iterated upon in his interview was that innovation is absolutely crucial for success in business. Doubly so if you’re hoping to eventually become a thought leader in your particular niche.

“It takes time for your business to get to where you want it to be,” explained Norton. According to his advice, true success will take years upon years of hard work. Not to mention that you’ll need to constantly be vigilant for potential future hardships.

When problems and challenges do present themselves, however, Norton recommends facing them head-on and without hesitation.

Hire the Right People for the Job

According to Elijah Norton, Veritas Global Protection would not be where it is today if he hadn’t been able to innovate alongside his extremely capable team of professionals. Being on the cutting edge of an entire industry is no small feat, after all.

Innovation comes in many forms, however, one of which is knowing which people to hire to further your business and your end goals. “Hire the right person the first time,” he recommended, though separating the wheat from the chaff doesn’t always come easy.

Regardless, setbacks and slowdowns are just one more thing that successful entrepreneurs need to overcome, said Norton. This is the reality of conducting business, and knowing when to fold and when to hold is just a skill like any other.

Never Forget that Businesses Need Customers

Without the customer, there’s no business, concludes Elijah Norton, Veritas Global Protection CEO. It’s a deceptively simple idea that can easily get lost in the grand scheme of things, especially when you’re at the forefront of an entire industry.

True, necessary innovation does not happen in a vacuum, and it’s your customers that you need to be most concerned about, explained Elijah Norton. Veritas Global Protection prides itself on its ability to read the market and present its customers with reliable and valuable solutions to actual problems they might be dealing with.

This is one of the most important skills of a successful CEO: monitoring the context of their company’s business and being able to quickly pivot in the right direction if there’s a need for that to happen.

Veritas Global Protection has proven, time and again, that they know what their customers want and need, and without Elijah Norton, this may have never happened in the first place. Good advice is usually hard to find, even more so when it comes to business. Norton sure seems to be on the right track, however.